About me
Heather Kemp joined CSBA’s communications team in 2021 and currently serves as a senior writer, promoting organizational offerings and showcasing the impressive work that California local educational agencies engage in via the association’s digital and print publications and social media channels. With a master’s degree in digital journalism from the University of Southern California, Heather understands the importance of multi-platform storytelling as well as the need to utilize a variety of mediums (e.g. individual photos/graphics, galleries, videos, Stories) to keep content as dynamic as possible. In recent years, she has focused on expanding CSBA’s use of video as a communications tool. Heather helps to ensure all of CSBA’s social media channels are aligned with the association’s voice and brand guidelines, stays on top of algorithmic changes, contributes to strategy decisions to drive organic growth and produces regular analytics reports to measure success and identify areas for improvement.
